Outdoor Self-Defence Store

Redesigned an ecommerce website which sells outdoor and self-defense gear. The site consists of more than 300+ products. The goal of the site was to focus the website on the brands core product "Blank Guns". Additional improvements include usability and to optimise the site for better conversions.

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Industry:

Ecommerce - Self Defence, Camping, Tactical

Services:

Consulting

Fluid Websites – Design & Development

SEO (Search Engine Optimisation)

Obstacle
The core products of the company "blank guns" needed to be the main focus. The previous site needed better structure in the layout and design including no mobile responsiveness.
Approach
Re-designing was proposed to increase the potential the site has to grow consistently over the next 2 years. The re-designed site made it much easier for the company to scale.
Results.
The redesigned site is faster, easier to use and navigate and aligns with the brand.