Outdoor Self-Defence Store

Redesigned an ecommerce website which sells outdoor and self-defense gear. The site consists of more than 300+ products. The goal of the site was to focus the website on the brands core product "Blank Guns". Additional improvements include usability and to optimise the site for better conversions.
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Industry:

Ecommerce - Self Defence, Camping, Tactical

Services:

Digital Marketing Consulting
Fluid Custom Websites – Design & Development
SEO (Search Engine Optimisation)

  • Obstacle

    The core products of the company "blank guns" needed to be the main focus. The previous site needed better structure in the layout and design including no mobile responsiveness.

  • Approach

    Re-designing was proposed to increase the potential the site has to grow consistently over the next 2 years. The re-designed site made it much easier for the company to scale.

  • Results.

    The redesigned site is faster, easier to use and navigate and aligns with the brand.

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NB! May contain descrepencies
  • 2X

    E-commerce Revenue YOY

Before & After

Before

After

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